September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Fairytale Brownies
D E S I G N
Lee Design Studio, Encino, California
ART DIR E C T O R S
David Kravetz, Fairytale Brownies, and
Elisabeth Spitalny Lee, Lee Design Studio
DE S IG N ER S
Elisabeth Spitalny Lee and Tesia Rynkiewicz
M A R K E T
United States
before
Fairytale’s beverage packaging was
uninspired. Small silver and purple
labels crammed product information
into rectangular text boxes. The
whimsical elf logo was barely visible,
and it was difficult to tell the coffee,
cocoa, and tea packages apart.
64 Packaging Makeovers
6 6
Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
Scn :
#
175 Size : 228.6(w)279.4(h)mm Co : M6 C0 O/P: CTP ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.