September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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before
Nando’s Salad Dressings
D E S I G N
Cross Colours, Johannesburg, South Africa
M A R K E T
South Africa and the United Kingdom
Nando’s has been known worldwide,
especially in Great Britain and South
Africa, for its peri-peri sauces, popular
with lovers of its Portuguese-style
chicken restaurants. However, the
other products offered by the
company weren’t selling as well.
Research showed the packaging for
Nando’s salad dressings (top) too
greatly resembled that of its peri-peri
sauces (bottom).
74 Packaging Makeovers
6 6
Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
Scn :
#
175 Size : 228.6(w)279.4(h)mm Co : M6 C0 O/P: CTP
Dept : ...
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