September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
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86 Packaging Makeovers
W. M. Barr
D E S I G N
Proteus Design, Boston, Massachusetts
M A R K E T
United States
The original packaging for Barr’s
solvents emphasized the chemical
makeup of the product rather than the
job for which it was meant to be used.
As more DIYers began shopping the
category, however, the manufacturer
realized the packaging needed to be
more user friendly.
PM-Interior_ƒ3.qxd/M6 3/11/04 5:25 PM Page 86
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