September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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10 4 Packaging Makeovers
Lionel Trains
D E S I G N
One Zero Charlie, Greenwood, Illinois
M A R K E T
Worldwide
Lionel Trains, founded in 1900,
enjoyed a golden age in the 1940s and
early 1950s. The trains’ packaging then
featured clean, Art Deco–inspired type
and handsome blocks of color that
characterized the model trains’ visual
brand. The style carried through all of
the company’s packaging and its logo.
PM-Interior_ƒ3.qxd/M6 ...
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