September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
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11 0 Packaging Makeovers
Old Spice
D E S I G N
Interbrand, New York, New York
M A R K E T
Worldwide
The Old Spice brand and the packaging
design, which had been on the market
for decades, lagged well behind
modern times. The logo was old-
fashioned and the text was blocky
and unimpressive. The manufacturer
and branding firm Interbrand sought
a strategy for modernizing the brand
and appealing to younger ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.