September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
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Dept : DTP D/O : 6.11.04 (Job no:000000 D/O : 00.00.01 Co: CM0)
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12 2 Packaging Makeovers
before
12 2 Packaging Makeovers
Tsar
D E S I G N
Curiosity Inc., Tokyo, Japan
M A R K E T
Worldwide
Van Cleef & Arpel’s Tsar, though
still a distinguished men’s fragrance,
paled next to its more modern
competitors when it came to its
packaging. The bottle still retained
hints of an ’80s-style design—
a marbled green box, musty gold and
green accents, and lightly printed
type—which reduced the bottle’s
impact ...
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