September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
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15 0 Packaging Makeovers
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15 0 Packaging Makeovers
Somerfield
D E S I G N
TAXI Studios, Bristol, United Kingdom
M A R K E T
United Kingdom
An informal study of fresh soup lines
at a number of other U.K. supermarkets
demonstrated that many were doing
similar things graphically. Like the
Somerfield soups, they tended
to use natural colors and prominent
photographs of the soups’ ingredients.
Somerfield’s creative firm, TAXI
Studios, ...
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