September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
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15 4 Packaging Makeovers
before
15 4 Packaging Makeovers
Xerox
D E S I G N
Dunn and Rice Design, Rochester, New York
C R E A T I V E D I R E C T O R
John Dunn
M A R K E T
Worldwide
Despite Xerox’s unassailable brand,
packaging for the company’s paper
and specialty media products wasn’t
unified on the store shelf. From product
to product, the wrapping could look
radically different—a spectrum of
typefaces, colors, and illustrations. ...
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