R. Mumby, Chesapeake Pharmaceutical Healthcare Packaging, UK
This chapter reviews key principles and techniques in the colour printing of packaging. It discusses colour description and measurement before going on to review colour mixing and printing techniques. It also outlines key issues in graphic design, reprographics and pre-press processes, including proofing and other quality control techniques.
Colour is one attribute used to describe the appearance of an object. In fact we use a whole host of these when we examine an object, e.g. texture, gloss, transparency or opacity. The sensation of colour is our brain’s interpretation ...