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Parallel Peaks: Business Insights While Climbing the World's Highest Mountains by John D. McQuaig

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Chapter Three:

Working Up a SWOT

 

“To give style” to one’s character—a great and rare art! He exercises it who surveys all that his nature presents in strength and weakness and then moulds it to an artistic plan until everything appears as art and reason, and even the weaknesses delight the eye.

—Friedrich Nietzsche

Although men are accused of not knowing their own weakness, yet perhaps few know their own strength. It is in men as in soils, where sometimes there is a vein of gold which the owner knows not of.

—Jonathan Swift

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Whenever I decide to climb a major mountain, I always conduct a SWOT analysis anywhere from three months to a year before ...

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