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Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success
book

Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success

by Sandy Jap
November 2015
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 17m
English
Pearson
Content preview from Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success

3. The Delicate Balance

HP and Oracle’s move from the commitment phase to deterioration and dissolution is emblematic of frenemization. Why does this happen? My theory is that the relationship itself paradoxically facilitates its own death, so let’s consider this in greater detail. The challenge of maintaining a successful partnership over time is a delicate balance. Managers need to constantly assess and reevaluate the economic and noneconomic factors. Do managers really think in these terms? You bet.

In a study on the bidding strategies of differentiated bidders in an online procurement auction, Ernan Haruvy at the University of Texas at Dallas and I observed that bidders would adjust their price bids to account for the nonprice or noneconomic ...

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Publisher Resources

ISBN: 9780134386928Purchase book