APPENDIX
GUIDING QUESTIONS TO LEARN ABOUT THE BUSINESS
| Section A: Questions About the Business |
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1. When and how did the business start? |
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2. How did the business grow and become what it is today? |
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3. Who started the business? |
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4. How would you describe the personalities of those original leaders? |
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a. Are they still involved in the business today? |
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b. If so, in what capacity are they involved? |
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5. How would you describe the nature of the business? |
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a. What is its purpose? |
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b. Is the business starting (just beginning and not getting profits), growing (already successful and expanding by reinvesting its profits in the business), or mature (stable)? |
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6. What are the strategic imperatives of the business? |
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7. What are its current ... |
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