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Passion and Purpose: Stories from the Best and Brightest Young Business Leaders by Bill George, W. Segovia, Daniel Gulati, John Coleman

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APPENDIX

About the Passion and Purpose MBA Student Survey

The idea for the MBA Student Survey emerged as we began to gather the individual stories behind Passion and Purpose. We noticed several recurring themes—new endeavors in unfamiliar lands; bringing the “whole person” to work; the convergence of private, public, and nonprofit careers. As business students ourselves, we wanted to measure the prevalence of these trends, and develop empirical evidence that certain values, beliefs, and attitudes on the future of leadership are widespread among MBAs, and not just shared by a few individuals.

We invited MBA students to participate in an online survey between September and October 2010. We polled a total of 510 respondents, a relatively substantial ...

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