Chapter 9. The Fourth P: Plan

How Do You Bring Yourself to Market?

Let’s review. You have an idea of your mission. You know what skills, values, and experiences you want to leverage to claim your niche. You know what life experiences you want to enjoy, at least until you have fulfilled them and have room for more. You know what is important to you in life and have drafted guiding principles with distinct action plans to achieve them. You have decided to take control of how your founder’s stock is being allocated. Finally, you have been able to imagine even brief and interrupted snapshots of your impassioned life. Congratulations! You have finished the vast majority of your market research. Now comes the easy part—sharing this “new you” with the ...

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