Chapter 10. The Fifth P: Prove

How Do You Fund Your Plan?

The proof that any plan, yours being no exception, has what it takes to succeed can quickly be determined by its ability to get funded. If people believe in what you are building enough to give you their money, the plan’s chances for success must be better than good. Probably the most enjoyable, satisfying, and perhaps surprising part of the entire process is when you present your plan to your investors for their support. This is when you will and must unabashedly show off your understanding and alignment of who you are, what your mission is, how you will win in a different way, and what the enabling numbers are that will strategically and tactically lead you to your goals. The pleasure ...

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