“What I do best is share my enthusiasm.”

 --Bill Gates

The most important source of competitive advantage in the twenty-first century will come from individuals and organizations that unleash the power of passion.

Many summers ago, I conducted a research project on retail profitability with a well-known investment-banking firm. Our task was to uncover five indicators that could predict which retailers would have the largest growth in stock valuation over the next five years. The second most important factor was something we “felt” in the home offices of the most financially successful firms. At the time, we described it as “a buzz, an air of excitement, of people working together to do something important.” In a word, we were describing ...

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