Chapter 5Producing World-class Content

Are you brilliant at what you do? Do you have a natural gift, or have you honed your talent through hours of dedication and practice? Interestingly, being good at something does NOT necessarily mean you'll naturally know how to pass on your wisdom, knowledge and knowhow to others.

Great performers are often good ‘in the moment’, and their skills have become unconscious to the point they no longer need to think about it. Consider that most adults have known for many years how to drive a car on the road. The skill is now so automatic that while driving they can have a conversation, listen to music, think through their problems, shave or put on their make-up! But regardless of how competent you are at driving, ...

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