Chapter 7Promoting Yourself and Your Services

This chapter is where the rubber meets the road. Now we are going to take your expert positioning, together with your world-class information, products and services, and let the world know you exist and begin making a difference (and hopefully, a small fortune too).

It may sound like hyperbole but by following the advice in this chapter, you'll be able to start competing with the established players in your topic no matter how much of a celebrity they might be. You see, there is a process and a formula for success that I have been refining and updating for many years. Everything I'll teach you is based on actual campaigns I have run to sell my products and fill my own seminars and events.

How ...

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