Patterns: Information Aggregation and Data Integration with DB2 Information Integrator

Appendix A. IBM Client Information Integration Solution (CIIS) 157

򐂰 Provide business applications and customer touch points with access to

accurate enterprise-wide customer information.

򐂰 Build a robust customer information management infrastructure on which to

base future CRM initiatives such as customer self-service.

򐂰 Minimize the risk of implementing a single customer view.

򐂰 Leverage investment in their existing business systems that still deliver value

to the business.

Main features of CIIS

CIIS provides an operational customer information management solution that:

򐂰 Consolidates existing sources of customer information into a single customer

view.

򐂰 Provides this integrated view to all business applications and customer

channels.

򐂰 Provides the performance, availability, and reliability required to provide

online business applications with their customer information needs.

򐂰 Manages enterprise volumes of customer data. CIIS benchmarking has

proven its capability as a high-end and upwardly scalable customer

information solution.

򐂰 Enables new business initiatives and CRM applications that require a single

view of customer.

򐂰 Ensures the validation and integrity of customer information as it is used by

applications throughout the enterprise.

򐂰 Is designed to integrate with the company's existing business applications.

򐂰 Provides a powerful business model to capture all customer information and

customer-related information.

򐂰 Is designed to be customized to meet the company's specific needs.

򐂰 Supports conformance to data directives such as those relating to privacy.

򐂰 Provides a proven solution to implementing a single enterprise view of the

customer that has been successfully deployed in companies worldwide.

Kinds of information managed by CIIS

The CIIS Business Model implements the concept of "objects types" to refer to

instances of business data on which actions can be performed. Essentially this

model defines the services that CIIS provides to external applications. This