The Five Types of Attention

Understanding Why Attention Is the Key to Your Business Success

Not all attention is created equal. It can be very different, depending on your targeted audience, what they want, and how they get news and information. For that reason, we, in conjunction with our team, have defined five types of attention (see Figure 1.1) that all organizations need in order to grow. All marketing personnel need to carefully understand what they have and what they need before determining what to do with their marketing.


Figure 1.1 The attention model

Before we get into the types of attention, we should be honest with ourselves ...

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