A Strategy Is Only as Good as the People Who Execute It
There are a million different ways to structure a marketing department. That is because marketing can mean so many different things to so many different people and companies. The reality is that most marketing is planned and executed ineffectually. This is a big problem because a marketing department with the wrong structure can significantly prohibit a company’s growth.
The opportunity cost is enormous. How can people buy from you if they don’t know your company exists? How can they buy from you when they’re not clear on what you sell, or how it adds value to their lives? How can they buy from you if your products or services are forgettable? Or worse, ...
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