If this chapter seems familiar to you, it is because you may have already read a variation of it in Chapter 7 of Social Media is About a People also written by us. This is not déjà vu! We know that this information is so central to crisis communications we could not have you miss it, which is why we are including it in this book.
There are times in your business where you are not going to want attention. This is usually because there is some sort of crisis that has occurred. So, to end the book, let’s talk about those times when you do not want attention.
Crises fall into a number of different categories. The first are internal crises, which are things that you can potentially foresee and that you can ...
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