Pay-Per-Click Search Engine Marketing: An Hour a Day

Appendix B. Facebook PPC

By now, you've certainly heard of the Internet phenomenon called Facebook, the world's leading social networking site. Facebook PPC advertising enables advertisers to reach a huge number of people—an estimated 400 million worldwide. And you're in luck, because Facebook PPC advertising has so much in common with search engine content network advertising, which you learned to master in Chapter 7, "Month 4—Advertise on the Google Content Network." This appendix provides an overview of the techniques and skills you need to turn Facebook into a source of profitable conversions. Facebook PPC advertising operates under a similar bid model as the search engines. Advertisers specify the maximum cost per click (CPC) that they are ...