This chapter describes how to structure your keywords into campaigns and ad groups. The account creation method presented in this chapter will help you maximize your click-through rate (CTR) and minimize how much you are charged per click, while hopefully maximizing your volume of profitable impressions, clicks, and actions.
A well-structured campaign is essential for a successful pay-per-click (PPC) initiative. How you structure the contents of your PPC campaign is just as important as the keywords you're targeting and the messaging you highlight in your ads.
Week 1: Research keywords
Week 2: Create Your Campaign Structure
Week 3: Adjust Campaign Settings
Week 4: ...