O'Reilly logo

Pay-Per-Click Search Engine Marketing: An Hour a Day by Joseph Kerschbaum, David Szetela

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12. Month 9—Migrate Your Campaign to Microsoft and Yahoo!

In the first 11 chapters we focused on Google AdWords because Google possesses the lion's share of search volume, and many capabilities and features that aren't available from Yahoo! and Bing. This approach also reflects our counsel that you build and optimize your campaigns on Google, and then replicate your campaigns on Yahoo! and Bing.

This chapter compares the advertising interfaces for Google AdWords, Yahoo! Search Marketing (YSM), and Microsoft adCenter. The objectives of this chapter are to help you transfer your AdWords campaigns into YSM and adCenter, and to optimize campaign performance by taking advantage of the strengths of each advertising platform.

Chapter Contents

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required