Peak: How Great Companies Get Their Mojo from Maslow

CHAPTER FOUR

CREATING BASE MOTIVATION

Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the ‘gotta have it’ scale.

 

ZIG ZIGLAR, AUTHOR AND MOTIVATIONAL SPEAKER

 

 

I had one talent in my younger years that bordered on Olympian. Throw me into a backyard swimming pool with a collection of other kids, and I could hold my breath underwater longer than any of them. I would challenge my fellows to the “Big Gulp,” submerge, and watch them turn a slight shade of blue before they raced to the surface a half-minute later. I don’t remember at what point I found out that the Olympics did not award a medal ...