CHAPTER TWELVE
CREATING PRIDE OF OWNERSHIP
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.
If there’s one constant theme in all three pyramids, it’s that conventional wisdom is wrong. Conventional wisdom suggests that (1) money is the primary motivator for employees, (2) customers stay loyal when they’re satisfied, and (3) investors are exclusively focused on the financial return on investment. As we’ve seen, these are simply base needs that ignore higher human needs. At the peak of the Investor Pyramid, it’s ultimately a legacy, ...
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