CHAPTER THIRTEEN
THE HEART OF THE MATTER
Business is simple. Management’s job is to take care of employees. The employees’ job is to take care of the customers. Happy customers take care of the shareholders. It’s a virtuous circle.
We’ve scaled three pretty impressive peaks so far; I hope you’re not too worn out. In the first three parts of the book, we’ve seen how, by using Maslow’s Hierarchy of Needs, we can create a business model that fosters an environment in which employees, customers, and investors can feel more fulfilled and self-actualized. And we’ve seen how peak experiences for these three constituencies can create peak performance for the company. Like any good climber, ...
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