Chapter 8
Mapping the Employee Journey
IN THIS CHAPTER
Understanding the employee experience from the perspective of the employee journey
Measuring the influence of key touch points on the employee experience
Creating a measurement framework to produce insight and continuous improvement in the employee experience
If you were to conduct a careful review of the options available for measuring the performance of Human Resources, you would come up with a list of more than 200 potential metrics and just as many survey questions. (I know, because I've done both.) Starting a people analytics journey that includes all these metrics and survey questions in its scope would be daunting — and a lot of work to complete. If you ever completed the task, it would still be a confusing result: Among all these measures, how would you know the good or the bad of it, and where would you focus? Rather than attempt to measure all things that are possible, or arbitrarily choose a focus, it’s better to align the measures to a broader objective or problem focus area. To guide this effort, I propose the “triple-A framework” — attraction, activation, and attrition — as shown in Figure 8-1.
FIGURE 8-1: The ...
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