Chapter 13

Prioritizing Where to Focus

IN THIS CHAPTER

Bullet Recognizing data relationships

Bullet Determining what matters most

Bullet Prioritizing improvements

In this book, you find lots of measures — metrics as well as survey questions — all designed to unearth information you wouldn’t otherwise see. The thing is, you may start out with just a couple measures, but then, like a feral cat, before you know it you have hundreds of kittens. Yes, kittens are cute, but it’s possible to have too much of a good thing. The same rule applies to the real world. There may come a time when you wonder, “After we get all this data, what will we do with it?” or “How can we possibly keep all these balls in the air and be good at everything we set out to do in the way we approach employee brand and culture?” The good news is that you don’t need to be good at everything: What you need to be good at are those things you've decided to prioritize.

Key driver analysis (KDA) is one data tool you can use to determine what you need to prioritize. It helps you identify which changes will have the biggest impact on the outcome you desire. In addition to being one of the more powerful techniques that you can use to help understand ...

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