6. You Look Like the Creative Type: Da Vinci versus the Hackathon

After building expertise in an established field, the next step in personal and corporate development is creating new expertise in an undiscovered field: creativity. Creativity is the engine of the world economy. Every company is trying to come up with the next big thing, and the next big thing often doesn’t look at all like the current big thing.

Take the fast-changing world of mobile apps. In the span of a few years, it went from having a few proprietary apps on feature phones put there by a wireless carrier to ecosystems with millions of apps developed by companies ranging from large multinational game developers to teenagers coding in their spare time. The top-selling app this ...

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