12Managing change

Learning objectives

On completion of this chapter you will be able to:

•  understand the importance of developing the skills to manage change

•  identify the external forces which drive internal changes

•  appreciate why people resist change

•  understand the positive aspects of change

•  describe the stages of introducing change

•  use techniques to overcome resistance to change

•  create an atmosphere in which change is accepted and even welcomed.

Introduction

The management of change has become one of the most important aspects of a manager's job. You will only be a good manager if you can manage change. The only certainty today is that everything is constantly changing. You need to have the skills and knowledge to manage ...

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