Praise for People First Leadership
An insightful and original exploration of company culture, and the critical importance of inspiring emotions to spur engagement—and results. An essential read for any leader who understands that people are what make businesses live or die.
—Jack Welch, Former CEO of General Electric
In People First Leadership, Eduardo Braun shows how managing people’s hearts and minds plays a fundamental role in every aspect of effective, results-oriented leadership—from the necessity of making tough choices and the importance of a strong vision for the future to creating a culture of curiosity and innovation. This is essential reading for any manager.
—Robert J. Herbold, Chief Operating Officer (retired), Microsoft Corporation ...
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