CHAPTER 5

THIRD ROLE: COMMUNICATION

A leader must be someone who is able to communicate successfully.

Jack Welch

 

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COMMUNICATION’S EMOTIONAL IMPACT: CONNECTION AND TRUST

Jack’s message is deceptively simple, but Tony Blair makes it clear that the stakes are high: “If you cannot communicate properly, that’s it, the game’s over. . . . In today’s world, you’ve got to be able to communicate . . . in clear and simple terms.” Herb Kelleher sums the issue up with clarity and a simplicity that belies the matter’s import:

Why does he repeat this word four times? Is once ...

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