CHAPTER 5
THIRD ROLE: COMMUNICATION
A leader must be someone who is able to communicate successfully.
—Jack Welch
COMMUNICATION’S EMOTIONAL IMPACT: CONNECTION AND TRUST
Jack’s message is deceptively simple, but Tony Blair makes it clear that the stakes are high: “If you cannot communicate properly, that’s it, the game’s over. . . . In today’s world, you’ve got to be able to communicate . . . in clear and simple terms.” Herb Kelleher sums the issue up with clarity and a simplicity that belies the matter’s import:
Why does he repeat this word four times? Is once ...
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