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People in Projects by Project Management Institute

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QFD in Project Management—A Pragmatic Approach

R. J. Levene and K. R. H. Goffin

Proceedings of the 27th Annual Project Management Institute 1996 Seminars & Symposium

Intense competition and more-demanding customers are increasing the pressure on companies to bring innovative products to market faster. Consequently, many companies are looking for ways to accelerate new product development and at the same time ensure that the resulting products closely match customer requirements. Any techniques that can assist in faster, more effective product development have wide implications for industry.

A widely applied technique is Quality Function Deployment (QFD). It captures customer priorities—the voice of the customer—at an early stage in a project ...

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