© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
P. CaldwellPeople Opshttps://doi.org/10.1007/978-1-4842-9819-0_1

1. Building from Scratch

Patrick Caldwell1  
(1)
London, UK
 

If you’ve joined a startup, or even interviewed at one, you’ll likely have been sold the utopia of building on a blank canvas. That we have no processes in place, no playbook to make our success repeatable, no idea what we’re even doing. OK, maybe not that last one, but I’ll come on to that later and why it wouldn’t be such a bad thing to tell people up front.

As incredible and liberating as a blank canvas sounds, it’s a myth. Don’t get me wrong, I still get warm fuzzies anytime I think about building things from scratch in a startup. ...

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