Make Resource Consumption Visible and Set Science-Led Improvement Baselines
… I often say that when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind …
—Lord William Thomson Kelvin [168]
To a large extent, resource use and consumption are invisible to many people: they don’t see the resource (e.g., air flow inside ducts and electricity in cables); if they do, they see it for a fraction of time (e.g., water flow from taps in washrooms); and they also don’t pay for it. As such, many people do not think much of resources.
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