CHAPTER15

Being Influential and Persuasive

In This Chapter

  • The basic motivators all human beings share
  • How to persuade anyone using the tactics of influence
  • A proven model for a persuasive conversation
  • How to ask for what you want—and get it

To truly understand people, you must understand their wants and needs—two very separate things. And to learn to influence, persuade, or motivate people, you must understand your own wants and needs. Perhaps this sounds simple, but there is more to self-understanding than you may realize.

This chapter introduces you to common human motivators that will aid you in touching people’s hearts, convincing them ...

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