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Perception and Imaging, 4th Edition
book

Perception and Imaging, 4th Edition

by Richard D. Zakia
February 2013
Beginner
424 pages
13h 30m
English
Focal Press
Content preview from Perception and Imaging, 4th Edition

11

Rhetoric

Trying to find a verbal equivalent to a visual experience seems to make one more sensitive to both seeing and to language.

Ralph Steiner

“Paris” by Richard D. Zakia.

Rhetoric has been defined as the art and study of using language in an effective and persuasive manner to influence the thoughts and actions of listeners. It relies heavily on rhetorical devices such as metaphor, simile, and allusion.

This traditional definition seems to restrict oratory to the written and spoken word. In a larger sense, rhetoric deals with any and all means of communication—persuasive communication. In this day and age persuasive communication is highly ...

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Publisher Resources

ISBN: 9780240824536