Chapter 2Find and Attract the Right Talent
Target the Right Candidate
After you have clarified the right job profile and the type of person you think will fill your position, it is time to determine where the right candidate is. There are two types of candidates: the active job seeker and the passive candidate. The active job seeker is a person who has made a conscious decision to actively pursue another position, whether he is presently employed, unemployed, or recently graduated and seeking his first career position. The passive candidate is much more elusive and perhaps the most attractive, because typically that person is gainfully employed and doing a good job with little time to explore outside job opportunities. Recent surveys show that ...
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