Chapter 1Your Message
“I will be so brief I have already finished.”
—Complete text of a speech given by Salvador Dali
The first thing to consider when crafting your announcement is your ideal audience. The more you can visualize who that might be and what’s most important to them, the more you will be able to appeal to that audience in a style and on a level that speaks to its interests and needs. The second consideration is your media choice, which also might affect the style and phrasing of your message. Whatever your message and your media, remember this: Words are forever. Use them wisely.
Media Choices
Media choices are continually expanding and increasing in speed and accessibility. Where do you post announcements? ...
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