“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
—Scott Adams, Dilbert cartoonist
In this chapter, you’ll see some of the elements that make a phrase perfect, then some simple suggestions for generating your own phrases. While putting out effective announcements is serious business, having some fun with phrases will often produce powerful results. If you’re feeling creative, inspired, or just focused on generating the best, most targeted messages for your announcements, it may be time for you to play with phrases. In fact, some of your most productive ideas may come when you make it fun and relaxed with a friend.
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