“Style is primarily a matter of instinct.”
What’s your style? You should have a style that announces who you are, but sometimes in considering your audience or media, you may change your style somewhat. Overall, though, know who you are. Know yourself and your company and be who you are. That will make your announcements more memorable. As you take phrases from this book or construct your own, alter them as needed to fit your style. You might need to tailor a phrase—shorten it, add a few frills, or even stitch two together—to make it fit just right. It’s your image, your appearance. Suit yourself with the perfect phrase and wear it well!
Some businesses target specific audiences exclusively; many ...