Chapter 3Company News
“I went to a restaurant that serves ‘breakfast any time,’ so I ordered French toast during the Renaissance.”
—Steven Wright
Company news will have a different focus depending on whether it is announced to employees, investors, subscribers, or the world. The main focus of this chapter is on news to be announced outside of the company. (Chapters 6 and 7 concentrate exclusively on announcements to your team.) As always, write to your audience—and write regularly.
Place a high priority on keeping your company name and news in the minds of clients, subscribers, buyers, and the world (or at least whichever segments of the world are most interested in your product, service, or cause). Think about not only what, when, and how to ...
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