Chapter 5Announcing Transitions to the Public

“Change is inevitable—except from a vending machine.”

—Robert C. Gallagher

Some transitions result from natural evolution, others from economic, customer, and employee needs. Transition may be difficult, but it’s also necessary in order for a business to grow and thrive. Whatever the transition, even positive change causes ripples. Announcements should always be crafted with care. Even changes that will ultimately be positive and appreciated by most will be met with resistance. People don’t always take easily to change, and sometimes people don’t know what they want until they’re exposed to something unknown that makes them say, “They should have done this years ago!”


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