Chapter 9Reaching Out
“Almost overnight, the Internet’s gone from a technical wonder to a business must.”
—Bill Schrader
By reaching out beyond clients, customers, employees, and colleagues to your community and to other businesses, you enhance your company’s visibility and image. Now you can reach out more than ever online through networking sites, links and affiliate programs, and ever-expanding interactive options, from discussion boards to opinion polls. Reach out to as many people as you can with your announcements, but also encourage people to visit you online or in person. As you consider your announcements, be aware of increasing your visibility in all of the places where you will post those announcements.
Opinion Polls
Perfect Announcement ...
Get Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
