Chapter 4Putting It Together
In some ways it would be great if you could execute the survey by yourself, but please don’t. As mentioned in Chapter 1, the survey will be better served if you invite a number of people to help you with the design, implementation, and data analysis. A survey project with a number of well-placed “owners” has a better shot at being successful. People with an investment in a project tend to give it priority. Orphan surveys—surveys that are perceived to be isolated projects of isolated managers—tend to be ignored.
Together, your team will need to make a number of decisions. In many cases, decisions are not a matter of right or wrong but a matter of trade-offs. With option A, you get one thing but give up another. With ...
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