Chapter 5Setting the Stage
Announcements
Announcing the Survey Process
Surveys are rarely effective if they are distributed unannounced. Employees are usually busy. Unless they get some information to the contrary, it’s tempting for them to regard online surveys as just another e-mail or interruption. Ideally, the survey should be introduced in the weeks before distribution through a variety of coordinated communications vehicles, including posters, in-person announcements from supervisors, blast e-mails, and articles in the newsletter. These items remind employees why the survey is important and how the results will be used. If the survey will be confidential, reinforce that point in these communications. It’s also a good idea to give the date ...
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