Chapter 17Alternative Survey Approaches
Most of the survey items presented in this part of the book use the easy-to-analyze degree-of-agreement scale and positive language so that the desired response is a 6 (“strongly agree”). However, there are some alternative approaches that you might want to use within your survey. Four of these methods are explored here: open-ended questions, a mixture of positive and negative survey items, a “since last year” format, and a degree-of-importance survey that asks employees what they think about change options on the table. You can adapt most of the survey items in this book to one of these methods.
Open-Ended Questions
The variety of answers you’ll receive from open-ended questions is both a blessing and ...
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