Chapter 5Perfect Phrases for Communicating a New Organizational Strategy

Strategy change can be as challenging as a restructuring. While there isn’t the high visibility and hoopla of a reorganization, employees face similar difficulties and experience levels of resistance and ambiguity but they are often more under the radar. Unfortunately, leaders often don’t see this. Strategy changes are an opportunity for leaders to start anew and get employee commitment to success. Using these perfect phrases will help you hit the ground running.

Announcing Change

New Strategy Business Case

As you may have heard, we have decided to shift our strategy and modify our offerings, including __________.

We are implementing this new strategy to:

better respond ...

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